How we collect and use your personal information when you contact us or use this website.
This privacy policy explains how Culligan Parks Limited (company number 12337583) ("Culligan Parks", "we", "us", "our") collects, uses, shares and protects your personal information when you visit culliganparks.co.uk, contact us, see or respond to our adverts, follow us on social media, or visit one of our parks: Cot House Caravan Park, Cullen Bay Luxury Park and Scalby Close Park. We are the data controller for this information and we handle it in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
If you have any questions about this policy or how we use your information, please email info@culliganparks.co.uk or use our contact page.
Information you give us – when you send an enquiry, register your interest, call or email us, arrange a viewing, book a pitch or buy a holiday home, we may collect your name, phone number, email address and postal address, the park and type of enquiry you are interested in, details of your caravan, motorhome or holiday home, your message and any other details you choose to share. If you buy a holiday home or take a pitch we will also hold the information needed for the agreement, such as payment and licence details.
Information collected when you use our website – with your consent where required, we collect technical and usage information such as your IP address, browser and device type, pages viewed, how you arrived at our site (for example from a Google or Facebook advert), and whether you went on to send an enquiry or click to call or email us. This is collected using cookies and similar technologies – see our Cookie Policy.
Information from advertising and social media platforms – if you interact with our adverts or pages on Google, Facebook, Instagram or other platforms, or submit a lead form on one of those platforms, we may receive the details you provide (such as your name, email and phone number) together with information about which advert you responded to. We also receive aggregated, anonymised reports showing how our adverts perform.
We use your information to:
• reply to your enquiry and give you the information you asked for
• arrange viewings, visits, pitch bookings and holiday home sales
• manage holiday home ownership, pitch and licence agreements, including invoicing
• tell you when holiday homes become available, if you have registered your interest
• run, secure and improve our website
• measure how many enquiries our website and adverts generate, and improve our advertising
• show you relevant adverts on other websites and social media (with your consent)
• meet our legal, accounting and regulatory obligations.
Our lawful bases – we rely on: contract, where we need your information to take steps you ask for before entering into an agreement or to perform one (for example a holiday home purchase or pitch booking); legitimate interests, to respond to enquiries, run our business and keep our website secure, where this does not override your rights; consent, for non-essential cookies, advertising and marketing emails – you can withdraw consent at any time; and legal obligation, where the law requires us to keep or share information.
We advertise on platforms such as Google (Search, Display and YouTube) and Meta (Facebook and Instagram), and may also use other platforms such as Microsoft Advertising, TikTok or LinkedIn. With your consent, these platforms' tags and pixels (for example Google Ads conversion tracking and remarketing, and the Meta Pixel) may be used on our website to:
• measure when someone who clicked an advert goes on to send an enquiry, call or email us
• show our adverts to people who have visited our website (remarketing)
• find new audiences similar to people who have shown an interest in our parks.
Where we upload a list of customers or enquirers to an advertising platform (for example Google Customer Match or Meta Custom Audiences), we only do so where you have given consent or where we are permitted to by law, and the information is encrypted (hashed) before it is shared. We may also send conversion information to Google or Meta from our server (for example Meta's Conversions API or Google's enhanced conversions) so that we can measure enquiries accurately; this only happens if you have consented to advertising cookies.
These platforms act as independent controllers of the information they collect and use it in line with their own privacy policies: Google, Meta. You can control the adverts you see through Google Ad Settings and Meta Ad Preferences, and by changing your choices in our cookie banner. When you contact us through our social media pages, the platform will also process your information under its own terms.
With your consent we use Google Analytics to understand how visitors use our website so that we can improve it. Google Analytics uses cookies and collects information such as pages viewed, time on site, device type and approximate location (it does not store full IP addresses in the UK and EU). We use Google Consent Mode, so if you reject analytics and advertising cookies, Google's tags do not set those cookies. We also count clicks on our phone and email links to measure enquiries; this records only the type of link and the page it was on, not your phone number, email address or other personal details.
We will only send you marketing emails, such as news of holiday homes for sale, if you have asked us to or have registered your interest, or where you have previously enquired and we are allowed to contact you about similar services. Every marketing email includes a way to unsubscribe, or you can email info@culliganparks.co.uk at any time.
We do not sell your personal information. We share it only where necessary with:
• our website host, website developer and IT support providers
• our email delivery provider (used to send enquiry notifications and confirmations)
• advertising and analytics providers such as Google and Meta, as described above
• the park team dealing with your enquiry
• professional advisers such as accountants, solicitors and insurers
• police, regulators, local authorities or other bodies where the law requires it.
Our service providers act on our instructions under written contracts and must keep your information secure.
Some of our providers, including Google and Meta, may process information outside the UK, including in the United States. Where this happens we rely on UK adequacy regulations (such as the UK–US Data Bridge for certified companies) or on approved safeguards such as the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses.
We keep enquiries for as long as needed to deal with them and any follow-up, normally no longer than 24 months from our last contact. If you buy a holiday home or take a pitch, we keep the related records for the length of the agreement and for up to 6 years afterwards for legal and accounting purposes. Marketing preferences are kept until you unsubscribe. Cookie information is kept for the periods set out in our Cookie Policy, and advertising platforms keep data in line with their own retention policies.
Our website uses an encrypted (HTTPS) connection, access to enquiries is restricted to authorised staff, and we take appropriate technical and organisational measures to protect your information against loss, misuse and unauthorised access.
You have the right to:
• ask for a copy of the information we hold about you
• ask us to correct information that is wrong or incomplete
• ask us to delete your information
• ask us to restrict how we use it
• object to us using it, including for direct marketing and advertising
• ask for your information in a portable format
• withdraw your consent at any time, for example by changing your cookie choices or unsubscribing.
To use any of these rights, email info@culliganparks.co.uk. We will respond within one month. We do not make decisions about you based solely on automated processing.
Our website and services are intended for adults. We do not knowingly collect information from children under 16.
Our website may link to other websites and social media platforms. We are not responsible for their privacy practices, so please read their privacy policies.
If you are unhappy with how we have handled your information, please contact us first so that we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
We may update this policy from time to time, for example if we start using a new advertising platform. The latest version will always be on this page, with the date it was last updated.
